It’s undeniably true that the demand for the travel and hospitality industry services will forever remain despite the entire world experiencing a pandemic. The only worry a hotel or resort owner would have to face is that there is no guarantee that his business will be on top of mind with travelers. The challenge would then focus on how the owner and his management would operate and maintain the property, and market their facilities and services using which particular channels
As the owner, it’s up to you on how to lead your employees to a healthy work environment and ensure smooth operations at the resort. In order to do that, you must know how to:
- Handle groups at once
It is a common problem for most resort managements to simultaneously handle multiple concerns such as visitor check-ins/check-outs. Establish a good hotel reservation management software or an all-in-one hotel frontdesk solution to help keep your employees from stressing out over agitated guests.
- Incentivize longer stays
Allow your guests to choose between predefined and customizable packages to meet their requirements, and capitalize on the trend where guests extend their stays after business trips. Make a special offer on their next stay at your resort. How you value your guests can potentially turn them into advocates.
- Make your resort Instagrammable and Vlog worthy
Success stories are one way to promote a business, but staging your resort to become photo-op ready is an excellent way to keep your guests wanting to stay longer. A branded collaboration with celebrities or influencers would be a good promotion for your resort.
- Turn it into an events center
Maximize your revenue by converting some of your facilities to an events place which guests can reserve for intimate weddings or corporate events. Always offer something new to your guests so that they too always have reasons to go back.
- Partner with local businesses
Make connections and establish a good rapport with other business owners in your locality. Team up with event organizers or catering services to accommodate your guests who are there to celebrate special occasions.
Secrets to marketing a resort
- Be Bold
It pays off to be bold with marketing strategies for your resort. The competition is tough for such businesses, and therefore, owners must think of the most unique way to make their business stand out from the rest. The highlights of your collateral would definitely be the quality of the graphics, to show as proof of the resort’s offerings, and the attractive message that should convince people to book a stay at your resort.
- Great experience
From the moment they book their vacation up to the moment they leave the resort, the staff, the management – everybody – must have left a good impression to their visitors. We know how idealistic travelers can be, and as they should, especially when you show them good pictures of the resort. You can’t be posting the most vibrant pictures of your amenities only for the guests to be disappointed when they see the actual place. Give them a realistic view of the resort and make it easy for them to reserve a room, avail discounts, and choose activities.
- Offer promos
Not even the richest man in the world can resist a good sale. If it’s months away from peak season in your calendar, offer discounts or packages that make it worthwhile for your visitors to avail of your services and stay at the resort, without compromising the potential profit earned by your business.
- Utilize social media
If you’re still not using Facebook, Instagram and YouTube to reach your audience, then you’re falling behind. Find a talented and skillful social media manager to help you build a successful social media strategy. From brand awareness to advocacy campaigns, you’d need someone who knows it from the back of his hands. In addition to this, your guests can easily tag your business when posting, or should we say, flexing their vacation at your resort.